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Neumann-Braun, Klaus:
Subversiver Kulturkampf oder dramatisierte Doppelung des Alltags? Bildhermeneutische Analysen der Werbekampagnen von MTV/Deutschland und VIVA in den Jahren 1994 bis 1997.
[1999]
Kommer, Sven:
Kinder im Werbenetz. Eine qualitative Studie zum Werbeangebot und zum Werbeverhalten von Kindern.
[1996]
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Kommer, Sven (1)
Neumann-Braun, Klaus (1)
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advertising
(2)
television
(2)
MTV
(1)
VIVA
(1)
advertising medium
(1)
child
(1)
childhood
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children's commercial
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children's culture
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commercial
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consumer
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media effect
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research report
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1990-1999
(2)
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german
(2)
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Rundfunk und Fernsehen
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